/* ==========================================================================
   Pip Foundry: shared styles
   Light editorial palette: paper, ink, one quiet olive accent.
   The footage carries the colour; the interface stays out of the way.
   ========================================================================== */

@font-face { font-family: 'Instrument Serif'; font-style: italic; font-weight: 400; font-display: swap; src: url(fonts/instrument-serif-400-italic.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: 'Instrument Serif'; font-style: normal; font-weight: 400; font-display: swap; src: url(fonts/instrument-serif-400-normal.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: 'Inter Tight'; font-style: normal; font-weight: 400 600; font-display: swap; src: url(fonts/inter-tight-var.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: 'JetBrains Mono'; font-style: normal; font-weight: 400; font-display: swap; src: url(fonts/jetbrains-mono-400-normal.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }

:root {
  --paper: #f4f1eb;
  --paper-2: #ebe7df;
  --paper-3: #e1dcd2;
  --ink: #121110;
  --mute: #6f6b63;
  --line: rgba(18, 17, 16, 0.12);
  --line-2: rgba(18, 17, 16, 0.24);
  --accent: #46523d;
  --on-dark: #f4f1eb;
  --on-dark-mute: rgba(244, 241, 235, 0.74);
  --on-dark-line: rgba(244, 241, 235, 0.24);

  --serif: "Instrument Serif", "Times New Roman", serif;
  --sans: "Inter Tight", "Helvetica Neue", Arial, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, monospace;

  --gutter: clamp(16px, 4vw, 56px);
  --max: 1440px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --radius: 6px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img, video { display: block; max-width: 100%; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
::selection { background: var(--ink); color: var(--paper); }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- Type ---------- */
.eyebrow {
  font-family: var(--mono); font-size: 11.5px; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--mute); display: inline-flex; align-items: center; gap: 12px;
}
.eyebrow::before { content: ""; width: 18px; height: 1px; background: currentColor; }
.display {
  font-family: var(--serif); font-weight: 400; letter-spacing: -0.025em; line-height: 0.95;
  font-size: clamp(52px, 8.4vw, 144px);
}
.display em, .h2 em { font-style: italic; }
.h2 {
  font-family: var(--serif); font-weight: 400; letter-spacing: -0.02em; line-height: 1;
  font-size: clamp(40px, 5.4vw, 84px);
}
.lede { font-size: clamp(17px, 1.3vw, 20px); color: var(--mute); max-width: 34em; line-height: 1.55; }

.line { display: inline-block; overflow: hidden; vertical-align: top; padding: 0 0.14em 0.08em; margin: 0 -0.14em -0.08em; } /* side padding keeps italic overhang (the A in AI) from being clipped */
.line > span { display: inline-block; will-change: transform; }

/* ---------- Buttons ---------- */
.btn {
  position: relative; display: inline-flex; align-items: center; gap: 12px;
  height: 52px; padding: 0 26px; border-radius: 999px; font-weight: 500; font-size: 15px;
  white-space: nowrap;
  transition: color .5s var(--ease), border-color .5s var(--ease), background .5s var(--ease);
}
.btn .btn-arrow { width: 16px; height: 16px; transition: transform .5s var(--ease); }
.btn:hover .btn-arrow { transform: translateX(4px); }
.btn-primary { background: var(--ink); color: var(--paper); }
.btn-primary:hover { background: var(--accent); }
.btn-ghost { border: 1px solid var(--line-2); }
.btn-ghost:hover { border-color: var(--ink); }
.on-dark .btn-primary { background: var(--paper); color: var(--ink); }
.on-dark .btn-primary:hover { background: #fff; }
.on-dark .btn-ghost { border-color: var(--on-dark-line); color: var(--on-dark); }
.on-dark .btn-ghost:hover { border-color: var(--on-dark); }

.micro { font-size: 13.5px; color: var(--mute); margin-top: 14px; max-width: 30em; }
.on-dark .micro { color: var(--on-dark-mute); }

/* ---------- Nav ---------- */
.nav { position: fixed; top: 0; left: 0; right: 0; z-index: 50; color: var(--on-dark); transition: transform .6s var(--ease), background .4s ease, color .4s ease; }
.nav.is-hidden { transform: translateY(-110%); }
.nav.is-solid { background: rgba(244, 241, 235, 0.88); color: var(--ink); backdrop-filter: blur(16px); -webkit-backdrop-filter: blur(16px); border-bottom: 1px solid var(--line); }
.nav-inner { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.brand { display: inline-flex; align-items: center; gap: 12px; font-weight: 500; letter-spacing: -0.01em; font-size: 17px; }
.brand svg { width: 26px; height: 26px; }
.nav-links { display: flex; gap: 36px; font-size: 14.5px; }
.nav-links a { position: relative; opacity: .78; transition: opacity .3s ease; }
.nav-links a:hover, .nav-links a[aria-current="page"] { opacity: 1; }
.nav-links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: -6px; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .5s var(--ease); }
.nav-links a:hover::after, .nav-links a[aria-current="page"]::after { transform: scaleX(1); transform-origin: left; }
.nav .btn { height: 42px; padding: 0 20px; font-size: 14px; background: var(--paper); color: var(--ink); }
.nav.is-solid .btn { background: var(--ink); color: var(--paper); }
@media (max-width: 900px) { .nav-links { display: none; } }
@media (max-width: 420px) { .nav .btn { padding: 0 16px; } }

/* ---------- Hero ---------- */
.hero { position: relative; min-height: 100svh; display: flex; flex-direction: column; justify-content: flex-end; overflow: hidden; background: #0d0c0b; color: var(--on-dark); }
.hero-media { position: absolute; inset: 0; z-index: 0; overflow: hidden; }
.hero-media > video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero-media::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background:
    linear-gradient(180deg, rgba(13,12,11,.6) 0%, rgba(13,12,11,.15) 26%, rgba(13,12,11,.2) 48%, rgba(13,12,11,.9) 100%),
    linear-gradient(90deg, rgba(13,12,11,.6) 0%, rgba(13,12,11,0) 62%);
}
.hero-content { position: relative; z-index: 2; padding-top: 140px; padding-bottom: clamp(32px, 5vh, 64px); }
.hero .eyebrow { color: var(--on-dark-mute); margin-bottom: 26px; }
.hero .display { max-width: 11.5em; }
.hero .lede { color: var(--on-dark-mute); }
.hero-foot { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 40px; align-items: end; margin-top: clamp(26px, 3.5vw, 44px); }
.hero-actions { display: flex; gap: 10px; flex-wrap: wrap; }
.hero-cta { display: flex; flex-direction: column; align-items: flex-end; }
.hero-cta .micro { text-align: right; max-width: 24em; }
.hero-meta { display: flex; justify-content: space-between; align-items: center; gap: 16px; border-top: 1px solid var(--on-dark-line); padding-top: 18px; margin-top: clamp(30px, 5vh, 52px); font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: var(--on-dark-mute); }
.hero-meta .proof { color: var(--on-dark); }
@media (max-width: 820px) {
  .hero-foot { grid-template-columns: 1fr; gap: 28px; }
  .hero-cta { align-items: flex-start; }
  .hero-cta .micro { text-align: left; }
  .hero-meta span:not(.proof) { display: none; }
}

/* Video wall: a tilted field of AI-made footage behind the parent hero */
.wall { position: absolute; inset: -30% -12%; display: flex; gap: 14px; justify-content: center; transform: perspective(1800px) rotateX(16deg) rotateZ(-8deg); transform-origin: 50% 40%; }
.wall-col { display: flex; flex-direction: column; gap: 14px; width: clamp(170px, 18vw, 300px); flex: none; will-change: transform; }
.wall-col:nth-child(even) { margin-top: -140px; }
.wall-tile { position: relative; aspect-ratio: 9 / 16; border-radius: 8px; overflow: hidden; background: #1a1917; }
.wall-tile video { width: 100%; height: 100%; object-fit: cover; }
.wall.flat { inset: -12% 0; transform: none; }
.wall.flat .wall-col { width: clamp(180px, 22vw, 340px); }
@media (max-width: 820px) { .wall-col { width: 34vw !important; } }

/* ---------- Sections ---------- */
section { position: relative; }
.section { padding: clamp(64px, 7.5vw, 112px) 0; }
.section.tight { padding-top: 0; }
.section.alt { background: var(--paper-2); }
.section-head { display: grid; grid-template-columns: 1.1fr 1fr; gap: 40px; align-items: end; margin-bottom: clamp(36px, 4.5vw, 64px); }
.section-head .lede { justify-self: end; }
.section-head .eyebrow { margin-bottom: 22px; }
@media (max-width: 900px) { .section-head { grid-template-columns: 1fr; } .section-head .lede { justify-self: start; } }

/* Statement: words come up from faint as you scroll */
.statement p { font-family: var(--serif); font-size: clamp(32px, 4.3vw, 64px); line-height: 1.1; letter-spacing: -0.015em; max-width: 19em; margin-top: 36px; }
.statement .w { opacity: 0.32; }
.statement .w.accent { font-style: italic; }

/* ---------- Studios ---------- */
.studios { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.studio {
  position: relative; min-height: clamp(560px, 80vh, 820px); border-radius: var(--radius); overflow: hidden;
  display: flex; flex-direction: column; justify-content: space-between; padding: clamp(24px, 3vw, 44px);
  background: #151412; color: var(--on-dark); isolation: isolate;
}
.studio video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: -2; transform: scale(1.05); transition: transform 1.4s var(--ease); }
.studio::after { content: ""; position: absolute; inset: 0; z-index: -1; background: linear-gradient(180deg, rgba(13,12,11,.4), rgba(13,12,11,.05) 35%, rgba(13,12,11,.86) 84%); }
.studio:hover video { transform: scale(1); }
.studio-top { display: flex; justify-content: space-between; align-items: center; font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--on-dark-mute); }
.studio h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(44px, 4.6vw, 76px); line-height: .95; letter-spacing: -0.02em; }
.studio h3 em { font-style: italic; }
.studio p { color: var(--on-dark-mute); max-width: 27em; margin-top: 14px; }
.studio-link { display: inline-flex; align-items: center; gap: 14px; margin-top: 30px; font-weight: 500; font-size: 15px; }
.studio-link .circle { width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--on-dark-line); display: grid; place-items: center; transition: background .5s var(--ease), color .5s var(--ease), border-color .5s var(--ease); }
.studio:hover .studio-link .circle { background: var(--paper); color: var(--ink); border-color: var(--paper); }
@media (max-width: 960px) { .studios { grid-template-columns: 1fr; } }

/* ---------- Steps ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line-2); }
.steps.four { grid-template-columns: repeat(4, 1fr); }
.step { padding: 32px 32px 0 0; }
.step + .step { padding-left: 32px; border-left: 1px solid var(--line); }
.step-num { font-family: var(--mono); font-size: 12px; letter-spacing: .14em; color: var(--mute); }
.step h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(30px, 2.6vw, 40px); letter-spacing: -0.015em; line-height: 1.05; margin: 32px 0 14px; }
.step p { color: var(--mute); max-width: 24em; }
@media (max-width: 900px) {
  .steps, .steps.four { grid-template-columns: 1fr; }
  .step, .step + .step { padding: 28px 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .step h3 { margin-top: 18px; }
}

/* ---------- Promises (numbers we control) ---------- */
.promises { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line-2); }
.promise { padding: 36px 24px 0 0; }
.promise + .promise { padding-left: 24px; border-left: 1px solid var(--line); }
.promise-num { font-family: var(--serif); font-size: clamp(54px, 6vw, 96px); line-height: .9; letter-spacing: -0.02em; }
.promise-num small { font-size: .36em; margin-left: 6px; letter-spacing: 0; }
.promise p { margin-top: 14px; color: var(--mute); font-size: 15.5px; max-width: 15em; }
@media (max-width: 900px) {
  .promises { grid-template-columns: 1fr 1fr; }
  .promise, .promise + .promise { padding: 28px 12px 28px 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .promise:nth-child(even) { padding-left: 16px; border-left: 1px solid var(--line); }
}

/* ---------- Services list (division pages) ---------- */
.services { border-top: 1px solid var(--line-2); }
.service { display: grid; grid-template-columns: 80px 1fr 1.2fr; gap: 32px; padding: 34px 0; border-bottom: 1px solid var(--line); align-items: baseline; }
.service > .k, .service > h3 { transition: transform .6s var(--ease); }
.service:hover > .k, .service:hover > h3 { transform: translateX(12px); }
.service .k { font-family: var(--mono); font-size: 12px; letter-spacing: .14em; color: var(--mute); }
.service h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(30px, 3vw, 46px); letter-spacing: -0.015em; line-height: 1; }
.service p { color: var(--mute); max-width: 34em; }
@media (max-width: 820px) { .service { grid-template-columns: 1fr; gap: 10px; } }

/* Feature: big media + copy */
.feature { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 96px); align-items: center; }
.feature-media { position: relative; border-radius: var(--radius); overflow: hidden; aspect-ratio: 4 / 5; background: var(--paper-3); }
.feature-media video, .feature-media img { width: 100%; height: 100%; object-fit: cover; }
.feature-media img { filter: grayscale(1) contrast(1.05); }
.feature-media .tag { position: absolute; left: 16px; bottom: 16px; font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: var(--on-dark); background: rgba(13,12,11,.45); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); padding: 8px 12px; border-radius: 999px; }
.feature-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.feature-pair .feature-media { aspect-ratio: 9 / 16; }
.feature-pair .feature-media:nth-child(2) { margin-top: 64px; }
.feature ul { list-style: none; margin-top: 28px; border-top: 1px solid var(--line); }
.feature li { padding: 14px 0; border-bottom: 1px solid var(--line); display: flex; gap: 14px; }
.feature li::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); margin-top: 10px; flex: none; }
@media (max-width: 900px) { .feature { grid-template-columns: 1fr; } }

/* ---------- FAQ ---------- */
.faq-grid { display: grid; grid-template-columns: 1fr 1.6fr; gap: 48px; }
.faq { border-top: 1px solid var(--line-2); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px; padding: 24px 0; font-family: var(--serif); font-size: clamp(23px, 2vw, 30px); letter-spacing: -0.01em; line-height: 1.15; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary i { flex: none; width: 36px; height: 36px; border-radius: 50%; border: 1px solid var(--line-2); position: relative; }
.faq summary i::before, .faq summary i::after { content: ""; position: absolute; left: 50%; top: 50%; width: 12px; height: 1px; background: currentColor; transform: translate(-50%, -50%); }
.faq summary i::after { transform: translate(-50%, -50%) rotate(90deg); transition: transform .5s var(--ease); }
.faq details[open] summary i::after { transform: translate(-50%, -50%) rotate(0deg); }
.faq .answer { padding: 0 60px 26px 0; color: var(--mute); max-width: 44em; }
@media (max-width: 900px) { .faq-grid { grid-template-columns: 1fr; } .faq .answer { padding-right: 0; } }

/* ---------- CTA ---------- */
.cta { position: relative; overflow: hidden; background: #0d0c0b; color: var(--on-dark); }
.cta video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: .55; }
.cta::after { content: ""; position: absolute; inset: 0; background: radial-gradient(70% 80% at 50% 50%, rgba(13,12,11,.25), rgba(13,12,11,.88)); pointer-events: none; }
.cta-inner { position: relative; z-index: 2; text-align: center; padding: clamp(96px, 11vw, 160px) 0; display: flex; flex-direction: column; align-items: center; }
.cta .eyebrow { color: var(--on-dark-mute); }
.cta .display { font-size: clamp(56px, 9vw, 150px); margin-top: 26px; }
.cta .lede { margin: 24px auto 36px; color: var(--on-dark-mute); }
.cta-actions { display: flex; justify-content: center; gap: 10px; flex-wrap: wrap; }
.cta .display + .cta-actions { margin-top: 36px; }
.cta .micro { margin-left: auto; margin-right: auto; }

/* ---------- Footer ---------- */
.footer { padding: 72px 0 28px; }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 32px; }
.footer h5, .footer .foot-h { font-family: var(--mono); font-weight: 400; font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--mute); margin-bottom: 16px; }
.footer ul { list-style: none; display: grid; gap: 10px; font-size: 15px; }
.footer ul a { opacity: .8; transition: opacity .3s ease; } .footer ul a:hover { opacity: 1; }
.footer-mark { font-family: var(--serif); font-size: clamp(72px, 17vw, 280px); line-height: .82; letter-spacing: -0.045em; margin-top: 56px; white-space: nowrap; }
.footer-mark em { font-style: italic; color: var(--accent); }
.footer-base { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; margin-top: 28px; padding-top: 20px; border-top: 1px solid var(--line); font-size: 13px; color: var(--mute); flex-wrap: wrap; }
.footer-abn:not([hidden])::before { content: " · "; }
.footer-meta { display: flex; gap: 16px; flex-wrap: wrap; }
.footer-meta a { transition: color .3s ease; }
.footer-meta a:hover { color: var(--ink); }
.footer-meta a:hover, .footer-meta a[aria-current="page"] { opacity: 1; }
@media (max-width: 860px) { .footer-grid { grid-template-columns: 1fr 1fr; } .footer-grid > div:first-child { grid-column: span 2; } }

/* Reveal defaults (JS animates; without JS everything stays visible) */
.js [data-reveal] { opacity: 0; transform: translateY(28px); }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js [data-reveal] { opacity: 1; transform: none; }
  .statement .w { opacity: 1; }
}

/* Busier backgrounds (video walls) need a deeper shade behind the copy */
.hero-media:has(.wall)::after {
  background:
    linear-gradient(180deg, rgba(13,12,11,.7) 0%, rgba(13,12,11,.35) 30%, rgba(13,12,11,.55) 55%, rgba(13,12,11,.94) 100%),
    linear-gradient(90deg, rgba(13,12,11,.65) 0%, rgba(13,12,11,.1) 70%);
}
.hero .lede, .hero .micro, .hero .display { text-shadow: 0 1px 18px rgba(13,12,11,.45); }

/* ---------- Founders ---------- */
.founders { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.founder { display: grid; grid-template-columns: 200px 1fr; gap: 32px; padding: 28px; border: 1px solid var(--line); border-radius: var(--radius); background: var(--paper-2); }
.founder-photo { aspect-ratio: 4 / 5; border-radius: 4px; overflow: hidden; background: var(--paper-3); display: grid; place-items: center; }
.founder-photo img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1) contrast(1.05); }
.founder-photo span { font-family: var(--serif); font-size: 88px; line-height: 1; color: var(--mute); }
.founder-body { display: flex; flex-direction: column; }
.founder-role { font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--mute); }
.founder h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(38px, 3.4vw, 54px); letter-spacing: -0.02em; line-height: 1; margin: 14px 0 14px; }
.founder p { color: var(--mute); max-width: 30em; }
.founder-creds { list-style: none; display: flex; flex-wrap: wrap; gap: 8px; margin-top: auto; padding-top: 22px; }
.founder-creds li { font-size: 13px; padding: 7px 12px; border-radius: 999px; border: 1px solid var(--line-2); background: var(--paper); }
@media (max-width: 1100px) { .founders { grid-template-columns: 1fr; } }
@media (max-width: 560px) { .founder { grid-template-columns: 1fr; } .founder-photo { max-width: 220px; } }

/* ---------- Offers ---------- */
.offers { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.offer { display: flex; flex-direction: column; padding: 30px 26px; border: 1px solid var(--line); border-radius: var(--radius); background: var(--paper); }
.offer.featured { background: var(--ink); color: var(--on-dark); border-color: var(--ink); }
.offer-tag { font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--mute); }
.offer.featured .offer-tag { color: #a9b99a; }
.offer h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(40px, 3.6vw, 56px); letter-spacing: -0.02em; line-height: 1; margin: 22px 0 10px; }
.offer-lede { font-weight: 500; font-size: 17px; }
.offer ul { list-style: none; margin-top: 22px; padding-top: 18px; border-top: 1px solid var(--line); display: grid; gap: 10px; color: var(--mute); font-size: 15px; }
.offer.featured ul { border-color: var(--on-dark-line); color: var(--on-dark-mute); }
.offer li { display: flex; gap: 10px; }
.offer li::before { content: ""; width: 5px; height: 5px; border-radius: 50%; background: var(--accent); margin-top: 9px; flex: none; }
.offer.featured li::before { background: #a9b99a; }
.included { margin-top: 56px; display: grid; grid-template-columns: 220px 1fr; gap: 32px; padding-top: 28px; border-top: 1px solid var(--line-2); }
.included ul { list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: 14px 40px; }
.included li { display: flex; gap: 12px; }
.included li::before { content: "✓"; color: var(--accent); font-weight: 600; }
.guarantee { margin-top: 56px; display: grid; grid-template-columns: auto 1fr; gap: 40px; align-items: center; padding: 40px; border-radius: var(--radius); background: var(--paper); border: 1px solid var(--line-2); }
.guarantee-seal { width: 150px; height: 150px; border-radius: 50%; border: 1px solid var(--ink); outline: 1px solid var(--line-2); outline-offset: 6px; display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; }
.guarantee-seal span { font-family: var(--serif); font-size: 64px; line-height: .85; }
.guarantee-seal small { font-family: var(--mono); font-size: 10px; letter-spacing: .16em; text-transform: uppercase; color: var(--mute); margin-top: 6px; line-height: 1.4; }
.guarantee h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(32px, 3.4vw, 52px); letter-spacing: -0.015em; line-height: 1.02; margin: 16px 0 14px; }
.guarantee p { color: var(--mute); max-width: 44em; }
.founding { margin-top: 28px; display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.founding p { color: var(--mute); max-width: 46em; }
.founding strong { color: var(--ink); font-weight: 600; }
@media (max-width: 1100px) { .offers { grid-template-columns: 1fr 1fr; } }
@media (max-width: 820px) {
  .offers { grid-template-columns: 1fr; }
  .included { grid-template-columns: 1fr; gap: 16px; } .included ul { grid-template-columns: 1fr; }
  .guarantee { grid-template-columns: 1fr; padding: 28px; gap: 24px; } .guarantee-seal { width: 120px; height: 120px; } .guarantee-seal span { font-size: 50px; }
}


/* ==========================================================================
   Pip Creative: its own world. A dark screening room, sage accent,
   centred type and a drifting reel of formats instead of the Foundry wall.
   ========================================================================== */
.theme-creative {
  --paper: #0e0d0c;
  --paper-2: #151412;
  --paper-3: #1e1c19;
  --ink: #f1ede5;
  --mute: rgba(241, 237, 229, 0.62);
  --line: rgba(241, 237, 229, 0.11);
  --line-2: rgba(241, 237, 229, 0.22);
  --accent: #b5c3a3;
}
.theme-creative ::selection { background: var(--accent); color: #0e0d0c; }
.theme-creative .nav.is-solid { background: rgba(14, 13, 12, 0.82); color: var(--ink); }
.theme-creative .nav.is-solid .btn, .theme-creative .nav .btn { background: var(--ink); color: #0e0d0c; }
.theme-creative .btn-primary:hover { background: var(--accent); color: #0e0d0c; }
.theme-creative .display em, .theme-creative .h2 em { color: var(--accent); }
.theme-creative .theme-creative .section.alt { background: #131210; }
.theme-creative .offer.featured { background: var(--ink); color: #0e0d0c; }
.theme-creative .offer.featured ul { color: rgba(14,13,12,.68); border-color: rgba(14,13,12,.14); }
.theme-creative .offer.featured .offer-tag { color: #4c5a40; }
.theme-creative .offer.featured li::before { background: #4c5a40; }
.theme-creative .guarantee { background: var(--paper-2); }
.theme-creative .feature-media { background: var(--paper-3); }
.theme-creative .footer-mark em { color: var(--accent); }

/* Hero: centred type over a reel */
.c-hero { justify-content: flex-start; min-height: auto; background: radial-gradient(90% 60% at 50% 0%, #1b1a17 0%, #0e0d0c 70%); }
.c-hero-top { text-align: center; display: flex; flex-direction: column; align-items: center; padding-top: clamp(120px, 15vh, 170px); padding-bottom: 0; }
.c-hero .display { font-size: clamp(48px, 7.4vw, 124px); max-width: 12em; }
.c-hero .lede { margin-top: 26px; max-width: 36em; }
.c-hero .hero-actions { margin-top: 30px; justify-content: center; }
.c-hero .micro { text-align: center; }

.reel { position: relative; margin-top: clamp(48px, 7vh, 80px); overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.reel-track { display: flex; gap: 18px; width: max-content; padding: 0 9vw; will-change: transform; }
.reel-item { margin: 0; width: clamp(170px, 15vw, 240px); flex: none; }
.reel-item:nth-child(even) { margin-top: 40px; }
.reel-frame { aspect-ratio: 9 / 16; border-radius: 22px; overflow: hidden; background: #1e1c19; border: 1px solid rgba(241,237,229,.12); box-shadow: 0 30px 60px -30px rgba(0,0,0,.8); transition: transform .8s var(--ease); }
.reel-frame video { width: 100%; height: 100%; object-fit: cover; }
.reel-item:hover .reel-frame { transform: translateY(-8px); }
.reel-item figcaption { margin-top: 14px; display: flex; justify-content: space-between; gap: 8px; font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; }
.reel-item figcaption b { font-weight: 400; color: var(--on-dark); }
.reel-item figcaption span { color: var(--on-dark-mute); }
.c-hero .hero-meta { margin-top: clamp(36px, 6vh, 64px); margin-bottom: 28px; }
@media (max-width: 820px) {
  .reel { overflow-x: auto; -webkit-mask-image: none; mask-image: none; scrollbar-width: none; }
  .reel::-webkit-scrollbar { display: none; }
  .reel-track { padding: 0 var(--gutter); }
  .reel-item { width: 46vw; }
}

/* Formats index: big serif rows that light up on hover */
.theme-creative .service { grid-template-columns: 80px 1.1fr 1fr; padding: 30px 0; }
.theme-creative .service h3 { font-size: clamp(34px, 4vw, 64px); transition: color .5s var(--ease), font-style .5s; }
.theme-creative .service:hover h3 { color: var(--accent); font-style: italic; }

.theme-creative .on-dark .btn-primary { background: var(--ink); color: #0e0d0c; }
.theme-creative .on-dark .btn-primary:hover { background: var(--accent); }

/* ---------- Mobile menu ---------- */
.menu-toggle { display: none; width: 44px; height: 44px; margin-left: 10px; border-radius: 50%; border: 1px solid currentColor; align-items: center; justify-content: center; flex-direction: column; gap: 5px; color: inherit; opacity: .9; }
.menu-toggle span { display: block; width: 16px; height: 1.5px; background: currentColor; transition: transform .4s var(--ease); }
.nav.menu-open .menu-toggle span:first-child { transform: translateY(3.25px) rotate(45deg); }
.nav.menu-open .menu-toggle span:last-child { transform: translateY(-3.25px) rotate(-45deg); }
.nav-links { margin: 0 auto; }
@media (max-width: 900px) { .nav-inner > .btn { margin-left: auto; } }
@media (max-width: 900px) {
  .menu-toggle { display: inline-flex; }
  .nav.menu-open { color: var(--ink); background: var(--paper); transform: none; }
  .nav.menu-open .nav-links {
    display: flex; position: fixed; top: 76px; left: 0; right: 0; height: calc(100dvh - 76px);
    flex-direction: column; justify-content: flex-start; gap: 6px; padding: 32px var(--gutter);
    background: var(--paper); color: var(--ink); overflow-y: auto;
  }
  .nav.menu-open .nav-links a { opacity: 1; font-family: var(--serif); font-size: 44px; line-height: 1.2; letter-spacing: -0.015em; padding: 6px 0; border-bottom: 1px solid var(--line); }
  .nav.menu-open .nav-links a::after { display: none; }
  .nav.menu-open .btn { background: var(--ink); color: var(--paper); }
}
@media (max-width: 420px) { .nav-inner > .btn { padding: 0 14px; font-size: 13px; } .brand { font-size: 15px; } }

/* Hero entrance in pure CSS so it paints before scripts load */
@keyframes rise { from { opacity: .55; transform: translateY(26px); } to { opacity: 1; transform: none; } }
.hero [data-intro] { animation: rise 1s var(--ease) both; }
.hero [data-intro]:nth-child(1) { animation-delay: .05s; }
.hero [data-intro]:nth-child(2) { animation-delay: .12s; }
.hero [data-intro]:nth-child(3) { animation-delay: .2s; }
.hero [data-intro]:nth-child(4) { animation-delay: .28s; }
.hero [data-intro]:nth-child(5) { animation-delay: .34s; }
@media (prefers-reduced-motion: reduce) { .hero [data-intro] { animation: none; } }

/* ---------- Featured deal (Sprint + guarantee) ---------- */
.deal { display: grid; grid-template-columns: 1.15fr 1fr; border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line-2); }
.deal-main { padding: clamp(28px, 4vw, 52px); background: var(--ink); color: var(--paper); display: flex; flex-direction: column; }
.deal-main .offer-tag { color: var(--accent); }
.theme-creative .deal-main .offer-tag { color: #4c5a40; }
.deal-price { font-family: var(--serif); font-size: clamp(60px, 7.5vw, 112px); line-height: .92; letter-spacing: -0.03em; margin-top: 18px; }
.deal-sub { font-size: 17px; font-weight: 500; margin-top: 10px; }
.deal-main ul { list-style: none; margin: 26px 0 32px; display: grid; gap: 12px; font-size: 15.5px; opacity: .78; }
.deal-main li { display: flex; gap: 12px; }
.deal-main li::before { content: "✓"; font-weight: 600; }
.deal-main .btn-primary { align-self: flex-start; background: var(--paper); color: var(--ink); }
.deal-main .btn-primary:hover { background: var(--accent); }
.deal-guarantee { padding: clamp(28px, 4vw, 52px); background: var(--paper-2); display: flex; flex-direction: column; justify-content: center; gap: 18px; }
.deal-guarantee h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(32px, 3vw, 46px); line-height: 1.02; letter-spacing: -0.015em; }
.deal-guarantee p { color: var(--mute); max-width: 30em; }
.retainers { margin-top: 22px; color: var(--mute); max-width: 62em; font-size: 15.5px; }
.retainers strong { color: var(--ink); font-weight: 600; }
@media (max-width: 900px) { .deal { grid-template-columns: 1fr; } }

/* ---------- Sticky booking bar on phones ---------- */
.sticky-cta { display: none; }
@media (max-width: 820px) {
  .sticky-cta { position: fixed; left: 12px; right: 12px; bottom: 12px; z-index: 60; display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 10px 10px 10px 18px; border-radius: 999px; background: rgba(18,17,16,.92); color: #f4f1eb; backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); box-shadow: 0 12px 30px rgba(0,0,0,.25); transform: translateY(140%); transition: transform .5s var(--ease); font-size: 13.5px; }
  .sticky-cta.show { transform: none; }
  .sticky-cta .btn { height: 42px; padding: 0 18px; font-size: 14px; background: #f4f1eb; color: #121110; }
  .theme-creative .sticky-cta { background: rgba(241,237,229,.95); color: #0e0d0c; }
  .theme-creative .sticky-cta .btn { background: #0e0d0c; color: #f1ede5; }
  body:has(.sticky-cta) .footer { padding-bottom: 96px; }
}

/* ---------- Playable ad ---------- */
.showcase-grid { display: grid; grid-template-columns: minmax(280px, 420px) 1fr; gap: clamp(36px, 7vw, 110px); align-items: center; }
.ad-player { position: relative; margin: 0; aspect-ratio: 9 / 16; border-radius: 26px; overflow: hidden; background: #000; box-shadow: 0 40px 80px -30px rgba(0,0,0,.6), 0 0 0 1px var(--line-2); }
.ad-player video { width: 100%; height: 100%; object-fit: cover; display: block; }
.ad-player video::cue { background: rgba(0,0,0,.55); color: #fff; font-family: var(--sans); font-size: 15px; }
.ad-play { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,.05), rgba(0,0,0,.35)); transition: opacity .5s var(--ease); }
.ad-play-icon { width: 84px; height: 84px; border-radius: 50%; display: grid; place-items: center; background: rgba(255,255,255,.18); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border: 1px solid rgba(255,255,255,.4); transition: transform .5s var(--ease), background .4s; }
.ad-play-icon svg { width: 30px; height: 30px; margin-left: 4px; }
.ad-play:hover .ad-play-icon { transform: scale(1.08); background: rgba(255,255,255,.28); }
.ad-play-label { font-family: var(--mono); font-size: 11.5px; letter-spacing: .18em; text-transform: uppercase; }
.ad-player.playing .ad-play { opacity: 0; }
.ad-bar { position: absolute; left: 16px; right: 16px; bottom: 16px; height: 3px; border-radius: 3px; background: rgba(255,255,255,.25); overflow: hidden; opacity: 0; transition: opacity .4s; }
.ad-bar i { display: block; height: 100%; width: 100%; background: #fff; transform-origin: left; transform: scaleX(0); }
.ad-mute { position: absolute; top: 14px; right: 14px; width: 40px; height: 40px; border-radius: 50%; display: grid; place-items: center; color: #fff; background: rgba(0,0,0,.35); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); opacity: 0; transition: opacity .4s; }
.ad-mute svg { width: 20px; height: 20px; }
.ad-player.muted .ad-mute .wave { display: none; }
.ad-player.started .ad-bar, .ad-player.started .ad-mute { opacity: 1; }
.showcase-copy .lede { margin-top: 20px; }
.showcase-facts { list-style: none; display: grid; grid-template-columns: repeat(3, 1fr); margin: 30px 0 34px; border-top: 1px solid var(--line-2); }
.showcase-facts li { padding: 18px 16px 0 0; }
.showcase-facts li + li { padding-left: 16px; border-left: 1px solid var(--line); }
.showcase-facts b { display: block; font-family: var(--serif); font-weight: 400; font-size: clamp(38px, 4vw, 56px); line-height: 1; }
.showcase-facts span { display: block; margin-top: 6px; font-size: 14px; color: var(--mute); }
@media (max-width: 860px) { .showcase-grid { grid-template-columns: 1fr; } .ad-player { max-width: 380px; width: 100%; margin: 0 auto; } }

/* ---------- Dark band (contrast break) ---------- */
.band { background: #121110; color: var(--on-dark); }
.band .eyebrow { color: var(--on-dark-mute); }
.band .lede { color: var(--on-dark-mute); }
.band .display em, .band .h2 em { color: #c9d4bb; }
.flow { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.flow-card { border-radius: 10px; overflow: hidden; background: #1b1a18; border: 1px solid rgba(244,241,235,.08); display: flex; flex-direction: column; transition: transform .7s var(--ease), border-color .5s; }
.flow-card:hover { transform: translateY(-6px); border-color: rgba(244,241,235,.2); }
.flow-media { position: relative; aspect-ratio: 4 / 3.4; overflow: hidden; }
.flow-media video { width: 100%; height: 100%; object-fit: cover; transform: scale(1.02); transition: transform 1.2s var(--ease); }
.flow-card:hover .flow-media video { transform: scale(1.07); }
.flow-media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(18,17,16,0) 45%, rgba(27,26,24,.95)); }
.flow-num { position: absolute; left: 22px; bottom: 6px; z-index: 1; font-family: var(--serif); font-size: clamp(72px, 7vw, 112px); line-height: .8; letter-spacing: -0.04em; color: #f4f1eb; }
.flow-body { padding: 18px 24px 28px; }
.flow-when { font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: #c9d4bb; }
.flow-body h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(30px, 2.6vw, 40px); letter-spacing: -0.015em; line-height: 1.05; margin: 12px 0 10px; }
.flow-body p { color: var(--on-dark-mute); font-size: 15.5px; }
.band-cta { display: flex; align-items: center; gap: 22px; flex-wrap: wrap; margin-top: 40px; }
.band-cta span { font-family: var(--mono); font-size: 11.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--on-dark-mute); }
.band .btn-primary { background: #f4f1eb; color: #121110; }
.band .btn-primary:hover { background: #c9d4bb; }
@media (max-width: 900px) { .flow { grid-template-columns: 1fr; } .flow-media { aspect-ratio: 16 / 10; } }

/* ---------- Promises: editorial grid ---------- */
.pledge-grid { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: clamp(40px, 6vw, 96px); align-items: start; }
.pledge-head { position: sticky; top: 110px; }
.pledge-head .lede { margin-top: 20px; }
.pledges { list-style: none; display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--ink); }
.pledges li { padding: 28px 24px 34px 0; border-bottom: 1px solid var(--line-2); }
.pledges li:nth-child(odd) { border-right: 1px solid var(--line-2); }
.pledges li:nth-child(even) { padding-left: 28px; }
.pledge-num { display: block; font-family: var(--serif); font-size: clamp(88px, 10vw, 168px); line-height: .82; letter-spacing: -0.05em; }
.pledge-num i { font-style: italic; font-size: .32em; letter-spacing: 0; margin-left: 6px; color: var(--accent); }
.pledges p { margin-top: 18px; color: var(--mute); font-size: 15.5px; max-width: 18em; }
.pledges b { display: block; color: var(--ink); font-weight: 500; font-size: 17px; margin-bottom: 2px; }
@media (max-width: 900px) { .pledge-grid { grid-template-columns: 1fr; } .pledge-head { position: static; } }
@media (max-width: 520px) { .pledges { grid-template-columns: 1fr; } .pledges li, .pledges li:nth-child(even) { padding: 24px 0; border-right: 0; } }

/* Wide sample ad (16:9) */
.showcase-head { display: grid; grid-template-columns: 1.1fr 1fr; gap: 40px; align-items: end; margin-bottom: clamp(28px, 4vw, 48px); }
.showcase-head .lede { justify-self: end; }
.ad-player.wide { aspect-ratio: 16 / 9; border-radius: 14px; max-width: none; width: 100%; }
.ad-player.wide .ad-play-icon { width: 96px; height: 96px; }
.showcase-foot { display: grid; grid-template-columns: 1.3fr 1fr; gap: 40px; align-items: end; margin-top: 28px; }
.showcase-foot .showcase-facts { margin: 0; }
.showcase-cta { justify-self: end; text-align: right; }
.showcase-cta .micro { margin-left: auto; font-size: 12.5px; }
@media (max-width: 900px) {
  .showcase-head, .showcase-foot { grid-template-columns: 1fr; }
  .showcase-head .lede, .showcase-cta { justify-self: start; text-align: left; }
  .showcase-cta .micro { margin-left: 0; }
  .ad-player.wide { border-radius: 10px; }
  .ad-player.wide .ad-play-icon { width: 68px; height: 68px; }
}
.ad-play-label { background: rgba(0,0,0,.55); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); padding: 8px 14px; border-radius: 999px; }
.ad-play-icon { background: rgba(0,0,0,.35); }

/* ---------- Step cards (replaces the plain step rows everywhere) ---------- */
.steps, .steps.four { gap: 14px; border-top: 0; }
.step, .step + .step { position: relative; padding: clamp(24px, 2.6vw, 34px); border: 1px solid var(--line); border-left: 1px solid var(--line); border-radius: 10px; background: var(--paper-2); overflow: hidden; transition: transform .6s var(--ease), border-color .5s; }
.step:hover { transform: translateY(-4px); border-color: var(--line-2); }
.step-num { display: block; font-family: var(--serif); font-size: clamp(64px, 6vw, 96px); line-height: .8; letter-spacing: -0.04em; color: var(--ink); }
.step h3 { margin: 28px 0 10px; }
.section.alt .step { background: var(--paper); }
.theme-creative .step { background: #171614; }
@media (max-width: 900px) { .step, .step + .step { padding: 24px; border: 1px solid var(--line); } .step h3 { margin-top: 18px; } }
@media (max-width: 520px) { .pledges li:nth-child(odd) { border-right: 0; } .pledges li { padding-left: 0 !important; } }
/* The headline is the largest paint: show it immediately, animate only the supporting copy */
.hero h1[data-intro] { animation: none; }
.wall-tile, .reel-frame { background: linear-gradient(160deg, #24221f, #161513); }

/* ===== Merged from Nathan's main (2026-10-15) ===== */
/* ---------- Compare: AI added vs AI native ---------- */
.compare { border-top: 1px solid var(--line-2); }
.compare-row { display: grid; grid-template-columns: .6fr 1fr 1fr; gap: 32px; padding: 28px 0; border-bottom: 1px solid var(--line); align-items: baseline; }
.compare-head { padding: 16px 0; font-family: var(--mono); font-size: 11.5px; letter-spacing: .16em; text-transform: uppercase; color: var(--mute); }
.compare-head .is-native { color: var(--accent); }
.compare-k { font-family: var(--mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--mute); }
.compare-a { color: var(--mute); max-width: 24em; }
.compare-n { font-family: var(--serif); font-size: clamp(24px, 2.2vw, 34px); line-height: 1.12; letter-spacing: -0.01em; max-width: 18em; }
@media (max-width: 820px) {
  .compare-head { display: none; }
  .compare-row { grid-template-columns: 1fr; gap: 8px; }
}

/* ---------- Services list (division pages) ---------- */
.services { border-top: 1px solid var(--line-2); }
.faq details.is-closing summary i::after { transform: translate(-50%, -50%) rotate(90deg); }
.faq summary i { transition: background .4s var(--ease), border-color .4s var(--ease); }
.faq summary:hover i { border-color: var(--ink); }
/* ==========================================================================
   Parent page: the index of what the Foundry makes, right under the wall.
   ========================================================================== */

.make { padding-top: clamp(80px, 9vw, 140px); }
.divisions { display: flex; gap: 12px; height: clamp(440px, 56vh, 640px); }
.division {
  position: relative; flex: 1 1 0; min-width: 0; border-radius: var(--radius); overflow: hidden; isolation: isolate;
  display: flex; flex-direction: column; justify-content: space-between; padding: clamp(20px, 2.2vw, 32px);
  background: #151412; color: var(--on-dark); transition: flex-grow .9s var(--ease);
}
.division video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: -2; transform: scale(1.06); transition: transform 1.4s var(--ease); }
.division::after { content: ""; position: absolute; inset: 0; z-index: -1; background: linear-gradient(180deg, rgba(13,12,11,.62), rgba(13,12,11,.12) 24%, rgba(13,12,11,.3) 40%, rgba(13,12,11,.9) 60%, rgba(13,12,11,.96) 100%); }
.division-top, .division-body { text-shadow: 0 1px 16px rgba(13,12,11,.6); }
.division p { color: var(--on-dark); }
.division.slot .division-top, .division.slot .division-body { text-shadow: none; }
.division.slot p { color: var(--mute); }
.division-top { display: flex; justify-content: space-between; font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--on-dark-mute); }
.division h2 { font-family: var(--serif); font-weight: 400; font-size: clamp(36px, 3.4vw, 60px); line-height: .95; letter-spacing: -0.02em; }
.division h2 em { font-style: italic; }
.division p { margin-top: 12px; max-width: 24em; font-size: 15.5px; }
.division .studio-link { margin-top: 22px; }
.division:hover video { transform: scale(1); }
.division:hover .studio-link .circle { background: var(--paper); color: var(--ink); border-color: var(--paper); }
@media (hover: hover) and (min-width: 961px) {
  .divisions:hover .division:not(.slot) { flex-grow: .8; }
  .divisions .division:not(.slot):hover { flex-grow: 1.6; }
}
.division.slot { flex: 0 0 clamp(170px, 14vw, 230px); background: transparent; color: var(--ink); border: 1px dashed var(--line-2); }
.division.slot::after { display: none; }
.division.slot .division-top, .division.slot p { color: var(--mute); }
.division.slot h2 { font-size: clamp(30px, 2.4vw, 40px); }
@media (max-width: 960px) {
  .divisions { flex-direction: column; height: auto; }
  .division { min-height: 440px; }
  .division.slot { flex: none; min-height: 200px; }
}


.promise-head { margin: clamp(72px, 8vw, 120px) 0 28px; }

/* ==========================================================================
   Creative hero: a feed of AI-made ads, the thing the studio sells.
   Deliberately unlike the parent's tilted wall.
   ========================================================================== */
.feed-hero { justify-content: space-between; }
.feed-hero .hero-content { padding-top: clamp(28px, 4vh, 48px); }
.feed-hero .display { font-size: clamp(44px, 5.6vw, 100px); max-width: 14em; }
.feed { position: relative; z-index: 1; margin-top: 92px; overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); }
.feed-track { display: flex; gap: 16px; width: max-content; animation: feed 80s linear infinite; }
.feed:hover .feed-track { animation-play-state: paused; }
@keyframes feed { to { transform: translateX(calc(-50% - 8px)); } }
.phone { flex: none; width: clamp(140px, 12vw, 200px); aspect-ratio: 9 / 18.5; border-radius: 28px; padding: 5px; background: #1c1b19; box-shadow: inset 0 0 0 1px rgba(244,241,235,.14), 0 24px 48px rgba(0,0,0,.35); }
.phone-screen { position: relative; height: 100%; border-radius: 23px; overflow: hidden; background: #111; }
.phone-screen video { width: 100%; height: 100%; object-fit: cover; }
.phone-screen::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(13,12,11,.35), rgba(13,12,11,0) 18%, rgba(13,12,11,0) 62%, rgba(13,12,11,.75)); }
.phone-bar { position: absolute; z-index: 1; top: 12px; left: 12px; right: 12px; height: 2px; border-radius: 2px; background: rgba(244,241,235,.3); overflow: hidden; }
.phone-bar i { display: block; height: 100%; background: var(--paper); }
.phone-meta { position: absolute; z-index: 1; left: 10px; right: 10px; bottom: 10px; display: grid; gap: 8px; font-size: 11.5px; line-height: 1.3; color: var(--on-dark); }
.phone-meta b { font-weight: 600; }
.phone-cta { display: grid; place-items: center; height: 28px; border-radius: 7px; background: rgba(244,241,235,.92); color: var(--ink); font-weight: 500; font-size: 11.5px; }
@media (max-width: 820px) { .feed { margin-top: 92px; } .feed-track { gap: 10px; } }

/* ---------- Privacy, terms, 404 ---------- */
.legal-page .nav {
  position: sticky;
  top: 0;
  color: var(--ink);
  background: rgba(244, 241, 235, 0.92);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--line);
  transform: none;
}
.legal-page .nav .btn { background: var(--ink); color: var(--paper); }
.legal { padding: 48px 0 24px; }
.legal-inner { max-width: 42rem; padding-bottom: 48px; }
.legal h1 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(44px, 7vw, 84px);
  letter-spacing: -0.03em;
  line-height: 0.98;
  margin: 12px 0 18px;
}
.legal h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(26px, 3vw, 34px);
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin: 36px 0 10px;
}
.legal p, .legal li { color: var(--ink); }
.legal p { margin: 0 0 14px; }
.legal .lede { color: var(--mute); margin-bottom: 22px; }
.legal ul { margin: 0 0 14px 1.15em; display: grid; gap: 8px; }
.legal-inner a { text-decoration: underline; text-underline-offset: 3px; }
.legal-inner a:hover { color: var(--accent); }
.legal-actions { justify-content: flex-start; margin-top: 28px; }
.legal-actions .btn { text-decoration: none; }

/* Example cards: the category is a small label, the outcome is the headline (long words overflowed at 4 columns) */
.steps.four .step-num { font-family: var(--mono); font-size: 11.5px; line-height: 1.4; letter-spacing: .14em; text-transform: uppercase; color: var(--mute); }
.steps.four .step h3 { margin-top: 40px; }
@media (max-width: 900px) { .steps.four .step h3 { margin-top: 20px; } }

/* ---------- Polish pass (2026-10-16) ---------- */
/* No one-word last lines in headings; tidier rag in body copy */
.display, .h2, .step h3, .deal-guarantee h3, .compare-n, .division h2, .founder h3 { text-wrap: balance; }
.lede, .step p, .service p, .answer, .feature li, .founder p { text-wrap: pretty; }
/* A heading block with no lede beside it gets the full width */
.section-head > div:only-child { grid-column: 1 / -1; }
/* Closing headline: two balanced lines instead of running edge to edge */
.cta .display { max-width: 8.2em; margin-left: auto; margin-right: auto; }
/* Footer wordmark: keep descenders clear of the rule below */
.footer-mark { padding-bottom: .1em; }
.footer-mark.long { font-size: clamp(40px, 10.2vw, 168px); }
/* Phones: the copy sits over the bright middle of the clip, so shade it earlier */
@media (max-width: 700px) {
  .hero-media:not(:has(.wall))::after { background: linear-gradient(180deg, rgba(13,12,11,.55) 0%, rgba(13,12,11,.2) 22%, rgba(13,12,11,.72) 46%, rgba(13,12,11,.94) 100%); }
}
/* Phones: the column header is hidden, so label each side in place */
@media (max-width: 820px) {
  .compare-a::before, .compare-n::before { display: block; margin-bottom: 4px; font-family: var(--mono); font-size: 10.5px; letter-spacing: .16em; text-transform: uppercase; font-style: normal; }
  .compare-a::before { content: "AI added"; color: var(--mute); opacity: .75; }
  .compare-n::before { content: "AI native"; color: var(--accent); }
  .compare-n { margin-top: 10px; }
}
/* Phones: founder photo fills the card instead of floating at a fixed width */
@media (max-width: 600px) {
  .founder { grid-template-columns: 1fr; gap: 22px; padding: 20px; }
  .founder-photo { width: 100%; max-width: none; aspect-ratio: 1 / 1; }
  .founder-photo img { object-position: 50% 20%; }
}
/* Narrow phones: the header booking button collides with the studio name; the hero button and sticky bar already cover booking */
@media (max-width: 480px) { .nav-inner > .btn { display: none; } }

/* ==========================================================================
   Creative, premium pass (2026-10-16): lead with the work, labelled tiles,
   a comparison, one offer. Modelled on Superside, Secret Level, UGC Factory.
   ========================================================================== */
.cx-hero { min-height: auto; display: block; padding: clamp(120px, 15vh, 160px) 0 clamp(48px, 7vw, 88px); background: #0e0d0c; }
.cx-hero-head { display: grid; grid-template-columns: 1.25fr 1fr; gap: clamp(28px, 5vw, 80px); align-items: end; }
.cx-hero .display { font-size: clamp(52px, 7.4vw, 124px); line-height: .94; }
.cx-hero-side .lede { color: var(--on-dark-mute); }
.cx-hero-side .hero-actions { margin-top: 26px; }
.cx-hero-side .micro { color: var(--on-dark-mute); }
.cx-reel { margin-top: clamp(36px, 5vw, 64px); aspect-ratio: 16 / 9; border-radius: 16px; box-shadow: 0 50px 100px -40px rgba(0,0,0,.85), 0 0 0 1px rgba(241,237,229,.10); }
.cx-reel video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.cx-reel .cx-full { opacity: 0; transition: opacity .4s ease; }
.cx-reel.started .cx-full { opacity: 1; }
.cx-reel.started .cx-preview { opacity: 0; }
.cx-reel .ad-play { background: linear-gradient(180deg, rgba(0,0,0,0) 40%, rgba(0,0,0,.45)); }
.cx-caption { position: absolute; left: 22px; right: 22px; bottom: 18px; display: flex; gap: 14px; align-items: baseline; flex-wrap: wrap; font-size: 13px; color: rgba(255,255,255,.88); pointer-events: none; transition: opacity .4s; }
.cx-caption b { font-weight: 600; }
.cx-caption span { color: rgba(255,255,255,.62); }
.cx-reel.started .cx-caption { opacity: 0; }
.cx-strip { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 28px; border-top: 1px solid rgba(241,237,229,.12); }
.cx-strip span { padding: 18px 16px 0 0; font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: var(--on-dark-mute); }
.cx-strip span + span { padding-left: 16px; border-left: 1px solid rgba(241,237,229,.10); }
@media (max-width: 900px) {
  .cx-hero-head { grid-template-columns: 1fr; }
  .cx-strip { grid-template-columns: 1fr 1fr; }
  .cx-strip span, .cx-strip span + span { padding: 14px 10px 14px 0; border-left: 0; border-bottom: 1px solid rgba(241,237,229,.08); }
  .cx-caption span { display: none; }
}

/* The work grid */
.cx-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.6vw, 22px); }
.cx-tile { margin: 0; }
.cx-frame { position: relative; aspect-ratio: 9 / 16; border-radius: 14px; overflow: hidden; background: #1a1917; box-shadow: 0 0 0 1px rgba(241,237,229,.08); transition: transform .7s var(--ease), box-shadow .5s; }
.cx-frame video { width: 100%; height: 100%; object-fit: cover; }
.cx-tile:hover .cx-frame { transform: scale(1.02); box-shadow: 0 0 0 1px rgba(241,237,229,.22), 0 30px 60px -30px rgba(0,0,0,.8); }
.cx-tag { position: absolute; top: 12px; left: 12px; font-family: var(--mono); font-size: 9.5px; letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.85); background: rgba(0,0,0,.38); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); padding: 5px 8px; border-radius: 999px; }
.cx-tile figcaption { margin-top: 12px; display: grid; gap: 2px; font-size: 14px; }
.cx-tile figcaption b { font-weight: 500; color: var(--ink); }
.cx-tile figcaption span { font-size: 12.5px; color: var(--mute); }
@media (max-width: 900px) { .cx-grid { grid-template-columns: 1fr 1fr; } }

/* Comparison */
.cx-compare { border-top: 1px solid var(--line-2); }
.cx-row { display: grid; grid-template-columns: 1fr 1.15fr 1fr 1fr; gap: 24px; padding: 22px 0; border-bottom: 1px solid var(--line); align-items: baseline; font-size: 15.5px; color: var(--mute); }
.cx-row > span:first-child { font-family: var(--mono); font-size: 11.5px; letter-spacing: .14em; text-transform: uppercase; }
.cx-row .is-us { color: var(--ink); font-family: var(--serif); font-size: clamp(20px, 1.7vw, 26px); line-height: 1.15; }
.cx-head { padding: 14px 0; }
.cx-head span { font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; }
.cx-head .is-us { font-family: var(--mono); font-size: 11px; color: var(--accent); }
@media (max-width: 820px) {
  .cx-head { display: none; }
  .cx-row { grid-template-columns: 1fr; gap: 6px; }
  .cx-row span[role="cell"]:not(.is-us) { display: none; }
}

/* Founder note */
.cx-note { padding-top: 0; }
.cx-note-inner { display: grid; grid-template-columns: 120px 1fr; gap: clamp(24px, 4vw, 48px); align-items: center; max-width: 980px; margin: 0 auto; padding: clamp(28px, 4vw, 44px); border: 1px solid var(--line); border-radius: 14px; }
.cx-note-inner img { width: 120px; height: 150px; object-fit: cover; border-radius: 8px; filter: grayscale(1) contrast(1.05); }
.cx-quote { font-family: var(--serif); font-size: clamp(24px, 2.4vw, 34px); line-height: 1.22; letter-spacing: -0.01em; color: var(--ink); }
.cx-sign { margin-top: 18px; display: flex; gap: 12px; align-items: baseline; font-size: 14px; color: var(--mute); }
.cx-sign b { color: var(--ink); font-weight: 500; }
@media (max-width: 620px) { .cx-note-inner { grid-template-columns: 1fr; } }
@media (max-width: 900px) { .cx-hero { padding-top: 116px; } }