See your next ad before you pay for it.

Tell us about your brand. We make a finished ad for it with AI, built on what is already winning in your category, and play it for you on our first call.

Apply for a free spec ad Watch one we made

A few quick questions, then Evan calls you to pick the ad we'll beat. Free, and you keep the idea either way.

A spec ad we made for Who Gives A Crap: every shot, actor and room is AI, made in 1 day. Unofficial concept, not made with or endorsed by Who Gives A Crap.

A finished adNot a concept, a script or a teardown. An ad you could run.

Free, before we meetNo pilot fee and no retainer to see it.

Pay per winnerFor our first 5 brands: you only pay for ads that beat your best one.

You own everythingThe ads, the AI creators and the prompts.

The problem

Your ads wear out faster than you can replace them.

Winners fade in weeks

An ad that works gets seen by everyone it can reach, and then it stops working. You need the next one ready before that happens.

Every new batch is a project

A brief, a creator search, shipping product, waiting on drafts, asking for changes. By the time it lands, the moment has moved.

So you test less than you should

Fewer new ads means fewer chances to find the next winner, and more spend on the ones that are already tired.

Why start here

Most free offers are a pitch. Ours is an ad.

We looked at how other creative agencies and AI ad studios start. Here is the usual first step next to ours.

The usual first stepPip Creative

What you get freeA call, an audit of your ads, or a conceptA finished ad made for your brand

When you see workAfter you sign or pay for a pilotOn the first call

First paid adsWeeks, on creators' schedulesWithin 48 hours of your brief

If it doesn't performYou paid for effortYou only pay for ads that beat your best ad's cost per purchase

How it works

You see the ad before you spend a cent.

The people you talk to are the people who make it.

Apply

Your site, roughly what you spend, and the best ad you're running now.

Evan calls you

A quick call, as soon as he can. We look at your live ads together and pick the one to beat.

We make your ad

Before the call, we study what is winning in your category and make a spec ad for your brand.

Watch it together

We play it for you on a second call. If it is not a fit, we will tell you, and you keep the idea.

If you like it

Pay only for ads that win. We carry the risk.

Beat Your Best Ad · first 5 brands

10 ads in 7 days. A$0 upfront.

A mix of video and image ads.

A test against your own best ad, so you judge us on sales, not promises.

Built on formats already winning in your category
You approve every script and every ad before it runs
Run them next to your best ad for 14 days, in your own ad account
You own the ads, the AI creators and the prompts

Apply for a free spec ad

Pay per winner

You only pay for ads that beat your best one.

An ad wins if its cost per purchase is lower than your current best ad's over the 14 days. You pay A$1,500 per winner, capped at A$4,500. If none win, you pay nothing.

Each new ad needs at least 2× your target cost per purchase in spend, read in your own Ads Manager. If the test hasn't started within 14 days of delivery, it's a flat A$1,500.

For brands spending A$10k+ a month on Meta or TikTok. Once the first 5 spots are gone, we start with the Sprint: 5 ads for A$1,500. After that, Engine is 16 video ads a month, plus 16 image ads free, for A$3,000 a month with a 3 month minimum. Our first 4 brands get A$2,500 a month, locked for 6 months. See every plan.

Who you'll talk to

Founders who build with this every day.

Evan

Co-founded TextPip and took it past 1,000 users in about a month, on more than 2 million views. Before that, a software engineer at Edexia, a Y Combinator company (W25).

Nathan

His automations at a food wholesaler avoided more than $200K a year in hiring. Co-founded TextPip and has worked across four AI companies.

Questions

Straight answers.

Why is the spec ad free?

Because an ad on screen says more than any pitch deck. If it is good, testing 9 more against your best ad is an easy yes. If it isn't, you lose nothing and you keep the idea.

What do you need from us?

Your website and, if you have one, a link to your best current ad. Product photos help us show your product exactly as it is. That's it.

Will it look fake?

Not the ones we ship. Every clip goes through a realism check, and anything with a strange hand, a stiff face or a floaty camera gets thrown out before you ever see it.

Do we have to say it's AI?

Some platforms and places ask you to, and we always label content where it's required. We'll help you decide how to talk about it, and plenty of brands find it makes a good story.

We spend less than A$5k a month. Can we still apply?

Yes. We make full spec ads for brands already spending A$5k or more, because that's where 16 new ads a month pays off. Below that, Evan still calls you, and we send you a written breakdown of your current ads with a new hook to test.

Is there a minimum?

Beat Your Best Ad is a one-off test with no retainer. If you carry on, the monthly plan has a 3 month minimum, and founding clients lock their rate for 6 months.

Who owns the videos?

You do, along with the AI creators we design for you and the prompts behind them.