AI storytelling thatthat sellsconvertsstops the scrollgets shared.
Meta now targets by creative, so 30 ads that look alike count as about 4 tests. We make 16 a month that Meta treats as 16: story-led creator videos, product ads and brand films, made with AI.
We make an ad for your brand before we meet. Then you only pay for ads that beat your best one.
Spec ad for Who Gives A Crap. Unofficial concept, not made with or endorsed by Who Gives A Crap.
Every frame on this page was made with AI.
First ads in 48 hours
0 actors, crews or locations
Checked frame by frame
You own everything
The work
Every format your feed runs on.
Outfit check
Product macro
Gym check-in
Every person, room and product here is AI, checked frame by frame before it shipped.
Pricing
Pay only for ads that win. We carry the risk.
Beat Your Best Ad · first 5 brands
10 ads in 7 days. A$0 upfront
A mix of video and image ads.
- Built on formats already winning in your category
- You approve every script and every ad
- Run them next to your best ad for 14 days, in your own ad account
- You own the ads, the AI creators and the prompts
Pay per winner
You only pay for ads that beat your best one.
An ad wins if its cost per purchase is lower than your current best ad's over the 14 days. You pay A$1,500 per winner, capped at A$4,500. If none win, you pay nothing.
Each new ad needs at least 2× your target cost per purchase in spend, read in your own Ads Manager. If the test hasn't started within 14 days of delivery, it's a flat A$1,500.
After that: Engine is 16 video ads a month, plus 16 image ads free, for A$3,000 (3 month minimum). Our first 4 brands get A$2,500, locked for 6 months. Bigger plans from A$5,000. Beat Your Best Ad is for brands spending A$10k+ a month on Meta or TikTok. Once the first 5 spots are gone, we start with the Sprint: 5 ads for A$1,500, and 5 more free if none beats your best ad's cost per purchase in 14 days.
How it works
You see the ad before you spend a cent.
- 1
Apply
A few quick questions. Evan calls you to look at your live ads and pick the one to beat.
- 2
We make your spec ad
Built on what's already winning in your category. Free.
- 3
Watch it together
If it's not a fit, we'll tell you, and you keep the idea.
Questions
Straight answers.
Will it look fake?
Not the ones we ship. Every clip goes through a realism check, and anything with a strange hand, a stiff face or a floaty camera gets thrown out before you ever see it.
Can you guarantee results?
Not your ROAS, and anyone who promises that is guessing, because your offer, landing page and media buying matter too. What we do instead: for our first 5 brands, you only pay for ads that beat your current best ad on cost per purchase over a 14 day test. If none of them do, you pay nothing.
Do you run our ads?
No. We make the ads; your media buyer, or you, runs them.
Do we have to say it's AI?
Some platforms ask you to, and we always label content where it's required. We'll help you decide how to talk about it.
Your next winner is one test away.
Apply, and Evan calls you to start your ad.